Cerulean: la musique Picture

Next up in the ad campaign for Cerulean was "La Musique", an ad placed primarily in various women's magazines and outlets.

CCO JEFFREY: For that one, we wanted something a little different. A woman that didn't have your stereotypical model looks, as well as a different approach. I think we settled on an Asian approach almost immediately.

CCO JAKE: Yeah, pretty much right off the bat. Our photographer mentioned that he knew a woman who might be open to giving it a shot, since we were looking for something different. He brought Sayaka Haruna in to us, and we thought she was perfect, right off the bat. And she actually had, and knew how to play, a shamisen; her mother was from Japan originally, and had taught her. She didn't have the furisode, but that was fine, because we could manage that part.

CCO JEFFREY: She may not have been a model, but I thought she looked absolutely gorgeous. Overall, that was the ad that I was the happiest with at the end of the day. I thought it just ... worked.


--I. Noah Lott, professor of current history, comparative and modern mythology and modern media studies, Serenity Falls University, pour homme: a modern company plays with gender (Serenity Falls: SFU Press)

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Inspiration, as noted: Alphonse Mucha, The Arts

Set is Essence by Mada, with Esha's Primroses in the window. Clothing is Furisode Genesis by SickleYield and the shamisen is by Japanese Models from ShareCG -- you have NO idea how astonished I was to find that. Hair is the Dragonbraid by Arki.

Posing the Furisode wound up being a royal pain -- not because of the Furisode itself, but because I used one of Merlin's guitar poses to pose Sayaka Haruna. For reasons that I don't understand, the pose breaks the limits on the arms and rotates the forearm about 270 degrees. The Furisode wound up pointing off at an angle to her back, and everything I tried to make it hang properly made it sort of ... swell up, for a lack of a better word, into a ball around her arm. I couldn't get it to behave until I zeroed her pose, reset everything and did it manually, which was when I realized what had happened. When it's not trying to cope with an arm that's been seriously overrotated, the furisode isn't that difficult to handle in that type of standing pose.

Speaking of which: I am aware, based on an image search, that she really shouldn't be standing to play the shamisen. It may just be a matter of the images I saw when I was searching, but as far as I can tell, women almost never stand to play it, whereas men do from time to time. But this particular image was already wider than long, which isn't an ideal magazine proportion; having her on her knees would have made the most impressively squat ad ever.

And finally, Sayaka Haruna herself. You may remember her from "The Proposal":
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