RED ... pour homme? Picture

The surprising runaway success of rrRabbit! and its ancillary fragrances, rrRabbit!jump and rrRabbit!run, was followed up by the equally strong sales of "Mon cher" -- with the characters used under license this time (lessons were learned, it seems). Even more surprising to all concerned, Trey Derek, former football player, because he was used in both ad campaigns, had become the public face of the company. After a couple of years, the thought of a "...pour homme?" ad campaign without his beglamored face in it somewhere was almost unthinkable. 

After television and film, "pour homme" turned next to fairy tales for inspiration for fragrances and ad campaigns. As company officers noted later, the brothers Grimm and Perrault were highly unlikely to sue anyone at this late date. For their first fairy tale based campaign, they turned in the direction of the story of Little Red Riding Hood. Of course, with Trey Derek as the titular hero(ine), "little" was hardly the right word. In a later interview, Derek noted, "It took them forever to figure out what approach they wanted to take. They got Kenny and Jinn for the werewolf and the woodsman, and they knew how the wanted that to work right off, but for me, they just couldn't figure it out. Did they want to do sweet and cute, or did they want to do sexy, or what. Finally, they went with sexy, but somewhere out there, there's a version of that ad with me in this red gingham dress. Silliest thing you ever did see."

As far as the scents themselves, pour Homme took an unusual approach.  None of the three had separate names; the red bottled fragrance was all warm spice, with touches of sandalwood and citrus; the gold bottle was more musk-based; the wood-looking bottle had more pine and herbal notes. The fragrances were designed so that they could be used together in very small amounts, or on their own.
--I. Noah Lott, professor of comparative and modern mythology and modern media studies, Serenity Falls University


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